馬場 輝信
Kishin Baba
Sivercube.Inc
UI/UX Designer・5 yrs
I work as a UI/UX designer at Silvercube.Inc. I am committed to contributing to business growth, maintaining high design quality, and valuing a willingness to listen to others' feedback.
While prioritizing client growth and design quality, Terunobu Baba values human input and encounters. Through his own personal growth and daily life, he quietly reflects on his criteria for making decisions as a UI/UX designer.
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Interviewer
Kishin Baba
UI/UX Designer
Work ethic
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Please tell me about the decision-making criteria and approaches you use in your daily work.
Kishin Baba
When carrying out my work, I always keep in mind whether I am making a significant contribution to the growth of my clients' businesses. At the same time, I am committed to maintaining a high level of design quality throughout the entire process. Rather than leaning to one or the other, I believe that being mindful of both naturally increases the overall value of the project. I strive to maintain a balance in my work every day.
origin
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Please tell us about the interests and experiences that led to your current work and served as your starting point.
Kishin Baba
I've always been drawn to music and art. I especially enjoyed browsing music album covers at Tsutaya (a Japanese record store) and buying albums based on the cover art alone. I was naturally drawn to visually appealing things like posters and paintings. I think my interest in visual beauty and design has continued ever since. That sensibility is still connected to my current work.
turning point
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Please tell me about any instances in your work or daily life that have changed your perspective.
Kishin Baba
Previously, I focused on how to create highly original designs, but recently I've started listening more to what people have to say. I've had more opportunities to conduct user interviews on projects, and I've come to realize that a product only has meaning if it's communicated to and used by users. My thinking has shifted; simply expressing something isn't art; its value lies in its actual use. Now I'm conscious of finding that balance.
life
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Please tell me about your free time and how you relax.
Kishin Baba
I now live in Utrecht, so I enjoy taking walks around the city, cycling to parks to read books, and taking pictures. Away from the hustle and bustle of Tokyo, I have more time to relax and reflect on myself. I feel this daily rhythm is having a positive impact on my work.
future
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Please tell me about the themes and people you would like to be involved with in the future.
Kishin Baba
I want to use the power of design to create places where people can gather. Especially in this digital age, I want to create places where people can feel the strength of the chemical reactions that come from natural encounters. I want to be involved not only in product design, but also in event and space design itself. I want to work with people who can have open and unbiased discussions, who value individuals, and who believe in the potential of the team.