
馬場 輝信
Kishin Baba
Silvercube.Inc・デザイナー
UI/UX Designer・3 yrs
A UI/UX designer who values repeated dialogue while imagining the other person's thoughts and feelings. Has shifted to an attitude of reflecting users' voices, and also values analog experiences in daily life.
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Interviewer
Kishin Baba
UI/UX Designer
Work Ethic
Meishi+
What do you pay attention to in your daily communication and decision-making?
Kishin Baba
I make a conscious effort to listen carefully to what the other person is saying. While doing so, I try to imagine as much as possible what they are thinking and how they feel as we talk. I also try to imagine their reactions and think about how I should respond, so that the conversation becomes enjoyable. I feel that by empathizing with the other person's position and feelings, natural communication is born.
Origin
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Please tell us about the interests or formative experiences that led to your current job.
Kishin Baba
I've always loved music, and when I was in junior high and high school, I enjoyed looking at CD jackets at TSUTAYA. I was drawn to the design and visual beauty of the jackets, and I think that naturally nurtured my aesthetic sense and attention to detail. Through music, I became interested in design, and I feel that experience is now reflected in my work.
Turning Point
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Have you had any experiences or things you are conscious of that changed your way of thinking as a designer?
Kishin Baba
I used to be attracted to creating unique designs that I personally thought were good, but as I worked as a product designer, I came to realize the importance of properly reflecting user interviews and customer issues. I especially value the real voices of users, and I try to incorporate the insights gained from them into the product, aiming for designs that are truly used in daily life. I make it a point not to rely solely on my own sensibilities, but to incorporate actual feedback.
Lifestyle
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Please tell us how you spend your time off or refresh yourself.
Kishin Baba
After work or on my days off, I value the time I spend sitting on a bench in the park reading a book. Since I usually interact with digital things a lot, I consciously try to incorporate analog experiences like being in nature or talking with people. When it comes to music, I don't just use streaming services; I also go to record shops and choose records by their jackets, cherishing offline pleasures as well.
Future
Meishi+
Please tell us about the people or themes you want to be involved with in the future.
Kishin Baba
I hope to build relationships where open and flat communication is possible. I want to value discussions and encounters with people regardless of industry or occupation, without being bound by positions. Going forward, I want to keep exploring ways of connecting with others while delving into themes that increase opportunities for people to meet.
馬場 輝信
Kishin Baba
Silvercube.Inc・デザイナー
UI/UX Designer・3 yrs