拉林
PEIPEI
FAVALAVA・創業者兼デザイナー
Brand Director・15 yrs
Always conscious of coexisting with nature and the earth, I make use of the sensations gained through surfing in my work. This article follows the attitude of a brand director whose decision-making is rooted in consideration for the environment.
Meishi＋
Interviewer
PEIPEI
Brand Director
Work Ethic
Meishi+
What do you keep in mind in your daily work and interactions with people?
PEIPEI
Because my work and company are related to the sea and surfing, I always make it a priority to think seriously about nature and the earth. I act every day while considering how I can be gentle to nature and coexist with it. Being conscious of the impact on nature has become a habit when making decisions.
Origin
Meishi+
Please tell us about a formative experience that connects to your current work and way of thinking.
PEIPEI
About 15 years ago, when I first tried surfing, I felt a mysterious sense of unity with the sea. That experience made me want to continue protecting this beautiful ocean in the future. I realized that if I and those around me do not cherish nature, this experience cannot continue—this is the origin of my current way of thinking.
Turning Point
Meishi+
Have there been any changes in your thinking or actions as you continue your business?
PEIPEI
As a brand handling surf-related swimwear and equipment, I have become more conscious of issues like excess inventory and the environmental impact of material choices. I avoid unnecessary production and choose recyclable materials, making daily decisions while balancing business and nature conservation. I have become more careful with each choice than before.
Life
Meishi+
How do you spend your days off or refresh yourself?
PEIPEI
I feel at peace when I am surrounded by nature. Recently, I experienced whale watching on Amami Oshima, south of Kagoshima Prefecture in Japan, after coming from Taiwan, and was deeply impressed by the local people's lifestyle and attitude of living in harmony with nature. Swimming with whales gave me time to reflect on myself and the sea.
Future
Meishi+
Please tell us about things you want to work on or themes you want to be involved with in the future.
PEIPEI
It has been about 10 years since I started the brand, and recognition in Taiwan has increased. From now on, I want to take on the challenge of entering markets not only in Japan and Korea, but also in Asia, Europe, America, and around the world. I want to continue my activities with a broader perspective, with a focus on how to engage with nature.
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